Snake Battles

Last updated: 4/19/2026

This Privacy Policy describes how Snake Battles ("we," "us," or "our") collects, uses, stores, and shares information when you use our mobile game Snake Battles ("the Game"). By downloading, installing, or using the Game, you agree to the terms described in this Privacy Policy.

1. Information We Collect

1.1 Account Information

Anonymous Account: When you first open the Game, a unique anonymous identifier (Firebase UID) is automatically created. No personal information is required.
Google Account (Optional): If you choose to link your Google account, we collect:
- Email address
- Google user ID
- Authentication token (used solely for sign-in verification)

1.2 Player Profile Data

When you play the Game, the following profile information is collected and stored:

Data Type	Examples
Display name	Player-chosen username
Public ID	Short hashed identifier for leaderboards
Country	Player-selected country for regional leaderboards
Progression	Level, XP, coins, gems balances
Statistics	High score, total matches played, total kills
Cosmetics	Owned and equipped skins, heads, floor themes
Match history	Last 10 matches (score, rank, duration, kills, death info)
Purchase status	Whether ads have been removed via in-app purchase

1.3 Gameplay & Analytics Data

We collect gameplay analytics to improve the Game experience:

Match events: Score, rank, match duration, snake length, kills, and cause of death
Session data: App open/close events, feature engagement
Performance data: Crash reports and error logs

1.4 Device & Technical Information

Device type and model
Operating system version
Advertising identifier (Google Advertising ID)
IP address (collected by third-party services)
Internet connectivity status

1.5 Purchase Information

In-app purchase transaction records (processed entirely by Google Play; we do not collect or store payment card details)
Purchase status flags (e.g., ad removal)

1.6 Daily Engagement Data

Daily login claim timestamps
Login streak counters
Spin wheel usage timestamps

2. How We Use Your Information

We use the collected information to:

Provide the Game: Maintain your profile, progress, statistics, and cloud saves across devices
Improve the Game: Analyze gameplay data to balance mechanics, fix bugs, and enhance the user experience
Display advertisements: Show personalized or contextual ads based on your preferences and consent
Serve leaderboards: Display your username, country, and scores on public leaderboards
Process purchases: Fulfill in-app purchases (gem packs, ad removal)
Deliver rewards: Manage daily login rewards, inbox gifts, and spin wheel prizes
Prevent fraud: Detect and prevent cheating or unauthorized activity
Communicate: Send in-game inbox messages about rewards and events

3. Third-Party Services

The Game integrates the following third-party services, each with their own privacy policies:

3.1 Firebase (Google LLC)

Firebase Authentication: Manages anonymous and Google sign-in accounts
Cloud Firestore: Stores player profiles and game data in the cloud
Firebase Analytics: Collects gameplay event data for analysis
Firebase Crashlytics: Collects crash reports to improve stability

3.2 Google Mobile Ads (AdMob)

Displays banner, interstitial, rewarded, and app-open advertisements
Collects device advertising ID for ad personalization (subject to your consent)
Integrates Google's User Messaging Platform (UMP) for GDPR/privacy consent

3.3 Google Sign-In

Provides optional Google account authentication
Accesses your email address and basic profile for account linking

3.4 Google Play Billing

Processes in-app purchases securely through Google Play
We do not have access to your payment method details

3.5 Unity Technologies

Game engine services including analytics and performance monitoring

4. Data Storage & Security

4.1 Where Data Is Stored

Location	What Is Stored
Device (local)	Daily login state, spin wheel state (encrypted), cached profile
Cloud (Firebase/Google servers)	Player profile, match history, inbox claims, analytics

4.2 Security Measures

Cloud data is stored under your unique Firebase UID and protected by Firebase security rules
Sensitive local data (e.g., spin state) is stored using encrypted PlayerPrefs
Authentication tokens are managed securely by Firebase and Google Sign-In SDKs
Data in transit is encrypted via HTTPS/TLS

4.3 Data Retention

Account data: Retained as long as your account exists
Analytics data: Retained according to Firebase Analytics retention settings (default: 14 months)
Local data: Persists until you uninstall the Game or clear app data
Crash reports: Retained for up to 90 days

5. Data Sharing

We do not sell your personal information. Data may be shared in the following circumstances:

Service providers: Third-party SDKs listed above process data on our behalf to provide their services
Advertising partners: Device advertising ID and general engagement data may be shared with ad networks for ad delivery (subject to your consent)
Legal requirements: If required by law, regulation, or valid legal process
Leaderboards: Your username, country, and scores are visible to other players on public leaderboards

6. Your Rights & Choices

6.1 Ad Personalization

On first launch, you will be presented with a consent dialog (via Google UMP) to choose your ad preferences
You can change ad personalization settings at any time through your device's Google Ads settings

6.2 Account Linking

Google account linking is entirely optional
You can play the Game anonymously without providing any personal information

6.3 Data Deletion

To delete your data:

Local data: Uninstall the Game or clear app data in device settings
Cloud data: Contact us at the email below to request full account and cloud data deletion
Google account unlinking: Revoke access via your Google Account → Security → Third-party apps

6.4 Opt-Out of Analytics

You can opt out of Firebase Analytics by disabling "Usage & diagnostics" in your device settings
You can reset your Advertising ID or opt out of ad personalization in device settings

7. Children's Privacy

Snake Battles is not directed at children under the age of 13 (or the applicable minimum age in your jurisdiction). We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at the email below.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States, where Google's servers are located. These transfers are necessary to provide the Game's services and are protected by appropriate safeguards.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy within the Game or through other appropriate means. The "Last updated" date at the top reflects the most recent revision.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please contact us at:

Email: [support@avedet.com]